First item on the list:
This struck me because so many guys have this long, drawn-out run-up to "Why you should lock me up," giving charts, graphs, blog posts, etc. Sometimes simple can be a good thing.1.) The long explanation: Since what you have to say is really important, you may be tempted to state your position in great detail. Don’t! It’s easier to understand (at least at first) a concise statement of a problem than a long-winded position.
The rest of the very short list is here:
http://www.psychologytoday.com/blog/may ... -attention